{"id":27925,"date":"2025-01-08T20:30:06","date_gmt":"2025-01-08T20:30:06","guid":{"rendered":"https:\/\/avrupapress.com\/main\/?p=27925"},"modified":"2025-12-22T02:38:34","modified_gmt":"2025-12-22T02:38:34","slug":"2025i-ask-yili-ilan-eden-atasay-tak-koluna-yakisani-diyerek-kalplere-seslendi","status":"publish","type":"post","link":"https:\/\/avrupapress.com\/main\/2025\/01\/08\/2025i-ask-yili-ilan-eden-atasay-tak-koluna-yakisani-diyerek-kalplere-seslendi\/","title":{"rendered":"2025\u2019i a\u015fk y\u0131l\u0131 ilan eden Atasay, \u2018Tak koluna yak\u0131\u015fan\u0131\u2019 diyerek kalplere seslendi"},"content":{"rendered":"

Bu y\u0131l a\u015fk temas\u0131n\u0131 sahiplenen Atasay, lovebombing, ghosting, gaslighting, toksik ili\u015fki kavramlar\u0131na yeni reklam filmiyle meydan okuyor. Yeni kampanyas\u0131nda \u201cTak koluna yak\u0131\u015fan\u0131\u201d c\u00fcmlesini merkeze alan Atasay, \u201cDo\u011fru insan\u0131 bulmak zor ama buldu\u011funda do\u011fru p\u0131rlanta Atasay\u2019da\u201d mesaj\u0131yla t\u00fcketicilerin kalplerine dokunuyor.<\/strong><\/p>\n

T\u00fcrkiye\u2019nin en k\u00f6kl\u00fc ve en geni\u015f ma\u011faza a\u011f\u0131na sahip m\u00fccevher markas\u0131 Atasay, yeni y\u0131lda yeni ileti\u015fim kampanyas\u0131n\u0131 t\u00fcketicilerle bulu\u015fturdu. 2017 y\u0131l\u0131nda ba\u015flayan \u201cTak Sana Yak\u0131\u015fan\u0131\u201d ve 2024 y\u0131l\u0131nda hayata ge\u00e7en \u201cP\u0131rlantan\u0131n Atasay\u2019\u0131\u201d kampanyalar\u0131yla t\u00fcm sekt\u00f6re ve t\u00fcketicilere ilham olan Atasay, bu y\u0131l da \u2018a\u015fk\u2019 temas\u0131n\u0131 ileti\u015fim yolculu\u011funun merkezine ta\u015f\u0131d\u0131. Atasay\u2019\u0131n yeni reklam kampanyas\u0131, a\u015fk, ili\u015fkiler ve do\u011fru insan\u0131 bulman\u0131n her zamankinden zor olmas\u0131 konular\u0131na parmak basarak, sosyal medya ve pop\u00fcler k\u00fclt\u00fcr \u00fcr\u00fcnleriyle hayat\u0131m\u0131za giren lovebombing (a\u015f\u0131r\u0131 sevgi g\u00f6sterisi), ghosting (aniden ve a\u00e7\u0131klama yapmadan ileti\u015fimi kesmek), gaslighting (ger\u00e7eklik alg\u0131s\u0131n\u0131 manip\u00fcle etme) ve toksik ili\u015fki kavramlar\u0131ndan yola \u00e7\u0131k\u0131yor.<\/p>\n

 eryaman escort<\/a><\/p>\n

\u201cDo\u011fru insan\u0131 buldu\u011funda do\u011fru p\u0131rlanta Atasay\u2019da\u2026\u201d<\/p>\n

Atasay, bug\u00fcne kadar sekt\u00f6rde mutlu \u00e7iftleri oda\u011f\u0131na alarak p\u0131rlanta ileti\u015fimi yapan m\u00fccevher markalar\u0131n\u0131n aksine, do\u011fru ki\u015fiyi bulma yolunda hangi davran\u0131\u015flar\u0131n i\u015faret verebilece\u011fini anlatarak, cesur bir duru\u015f sergiliyor. \u201cTak koluna yak\u0131\u015fan\u0131\u201d c\u00fcmlesini merkeze alan marka, \u201cDo\u011fru insan\u0131 bulmak zor ama buldu\u011funda do\u011fru p\u0131rlanta Atasay\u2019da\u201d mesaj\u0131yla izleyenlere sesleniyor. TBWA\\Istanbul imzas\u0131 ta\u015f\u0131yan ve y\u00f6netmen koltu\u011funda Hami \u00d6zkan\u2019\u0131n oturdu\u011fu reklam filmi g\u00f6rsel olarak zengin bir seyir sunuyor. Reklam filminde kullan\u0131lan modern m\u00fccevherler g\u00f6z al\u0131rken, \u00e7e\u015fitli metaforik anlat\u0131mlar da dikkat \u00e7ekiyor. Atasay yeni kampanyas\u0131yla gen\u00e7 jenerasyon ile ba\u011flar\u0131n\u0131 daha da g\u00fc\u00e7lendiriyor.<\/p>\n

 <\/p>\n

K\u00fcnye:<\/p>\n

 <\/p>\n

Reklamveren: Atasay<\/p>\n

Reklamveren Yetkilisi: Elif Arzu Ar\u0131can, Simay Kamer, G\u00fclce Bir, Serra Hatman, Or\u00e7un Filya<\/p>\n

Reklam Ajans\u0131: TBWA\\Istanbul<\/p>\n

CCO: \u0130lkay G\u00fcrp\u0131nar<\/p>\n

ECD: Volkan Karaka\u015fo\u011flu<\/p>\n

Grup Kreatif Direkt\u00f6r: Ufuk I\u015f\u0131k<\/p>\n

Kreatif Direkt\u00f6r: Mehmet Demirel<\/p>\n

Kreatif Grup Ba\u015fkan\u0131: Berke G\u00fcl\u00e7i\u00e7ek, Ula\u015f \u015eahin<\/p>\n

Yarat\u0131c\u0131 Ekip: \u00d6zgecan Yal\u00e7\u0131no\u011flu, \u015eeyma \u015eenol<\/p>\n

Marka Ekibi: Aynur K\u0131z\u0131l\u0131rmak, \u0130rem Aydo\u011fan, Emir \u00d6zg\u00fcnay, Nil \u015eipal<\/p>\n

CSO: Toygun Y\u0131lmazer<\/p>\n

Genel M\u00fcd\u00fcr: Ela Bilgisel<\/p>\n

Strateji Ekibi: Nisan Dan\u0131\u015fman, Berkay Ba\u015fer, Ceren Alt\u0131n\u00f6rs<\/p>\n

Ajans Prod\u00fckt\u00f6r\u00fc: Taha Palta, Berna Bulat<\/p>\n

Optimizasyon ve Sat\u0131n Alma Sorumlusu: Neslihan G\u00fcc\u00fcm, G\u00f6zde Bilir<\/p>\n

Prod\u00fcksiyon \u015eirketi: RIDERS<\/p>\n

Y\u00f6netmen: Hami \u00d6zkan<\/p>\n

M\u00fczik: Jingle Jackson<\/p>\n

 <\/p>\n

 <\/p>\n

Detayl\u0131 Bilgi i\u00e7in:<\/p>\n

DesiBel Ajans<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Pelin Ate\u015f\u00a0 \u00a0 \u00a0\/\u00a0 \u00a0 \u00a0AVRUPAPRESS<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Bu y\u0131l a\u015fk temas\u0131n\u0131 sahiplenen Atasay, lovebombing, ghosting, gaslighting, toksik ili\u015fki kavramlar\u0131na yeni reklam filmiyle meydan okuyor. Yeni kampanyas\u0131nda \u201cTak koluna yak\u0131\u015fan\u0131\u201d c\u00fcmlesini merkeze alan Atasay, \u201cDo\u011fru insan\u0131 bulmak zor ama buldu\u011funda do\u011fru p\u0131rlanta Atasay\u2019da\u201d mesaj\u0131yla t\u00fcketicilerin kalplerine dokunuyor. T\u00fcrkiye\u2019nin en k\u00f6kl\u00fc ve en geni\u015f ma\u011faza a\u011f\u0131na sahip m\u00fccevher markas\u0131 Atasay, yeni y\u0131lda yeni ileti\u015fim […]<\/p>\n","protected":false},"author":3,"featured_media":27929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,16,3,17,18,15,19,2,1],"tags":[],"class_list":["post-27925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avrupa","category-belcika","category-dunya","category-ekonomi","category-kultur-sanat","category-spor","category-tanitim","category-turkiye","category-uncategorized"],"yoast_head":"\n2025\u2019i a\u015fk y\u0131l\u0131 ilan eden Atasay, \u2018Tak koluna yak\u0131\u015fan\u0131\u2019 diyerek kalplere seslendi - AvrupaPress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avrupapress.com\/main\/2025\/01\/08\/2025i-ask-yili-ilan-eden-atasay-tak-koluna-yakisani-diyerek-kalplere-seslendi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025\u2019i a\u015fk y\u0131l\u0131 ilan eden Atasay, \u2018Tak koluna yak\u0131\u015fan\u0131\u2019 diyerek kalplere seslendi - AvrupaPress\" \/>\n<meta property=\"og:description\" content=\"Bu y\u0131l a\u015fk temas\u0131n\u0131 sahiplenen Atasay, lovebombing, ghosting, gaslighting, toksik ili\u015fki kavramlar\u0131na yeni reklam filmiyle meydan okuyor. Yeni kampanyas\u0131nda \u201cTak koluna yak\u0131\u015fan\u0131\u201d c\u00fcmlesini merkeze alan Atasay, \u201cDo\u011fru insan\u0131 bulmak zor ama buldu\u011funda do\u011fru p\u0131rlanta Atasay\u2019da\u201d mesaj\u0131yla t\u00fcketicilerin kalplerine dokunuyor. T\u00fcrkiye\u2019nin en k\u00f6kl\u00fc ve en geni\u015f ma\u011faza a\u011f\u0131na sahip m\u00fccevher markas\u0131 Atasay, yeni y\u0131lda yeni ileti\u015fim […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/avrupapress.com\/main\/2025\/01\/08\/2025i-ask-yili-ilan-eden-atasay-tak-koluna-yakisani-diyerek-kalplere-seslendi\/\" \/>\n<meta property=\"og:site_name\" content=\"AvrupaPress\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-08T20:30:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T02:38:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/avrupapress.com\/main\/wp-content\/uploads\/2025\/01\/thumbnail_ATASAY-2025-REKLAM-FILMI-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1422\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Edit\u00f6r\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edit\u00f6r\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/avrupapress.com\/main\/2025\/01\/08\/2025i-ask-yili-ilan-eden-atasay-tak-koluna-yakisani-diyerek-kalplere-seslendi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/avrupapress.com\/main\/2025\/01\/08\/2025i-ask-yili-ilan-eden-atasay-tak-koluna-yakisani-diyerek-kalplere-seslendi\/\"},\"author\":{\"name\":\"Edit\u00f6r\",\"@id\":\"https:\/\/avrupapress.com\/#\/schema\/person\/68428444ec60970d1e1b700cf4ca1e8f\"},\"headline\":\"2025\u2019i a\u015fk y\u0131l\u0131 ilan eden Atasay, \u2018Tak koluna yak\u0131\u015fan\u0131\u2019 diyerek kalplere seslendi\",\"datePublished\":\"2025-01-08T20:30:06+00:00\",\"dateModified\":\"2025-12-22T02:38:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/avrupapress.com\/main\/2025\/01\/08\/2025i-ask-yili-ilan-eden-atasay-tak-koluna-yakisani-diyerek-kalplere-seslendi\/\"},\"wordCount\":506,\"publisher\":{\"@id\":\"https:\/\/avrupapress.com\/#\/schema\/person\/0223dca19c72c43575bf30d1a2d8f4fa\"},\"image\":{\"@id\":\"https:\/\/avrupapress.com\/main\/2025\/01\/08\/2025i-ask-yili-ilan-eden-atasay-tak-koluna-yakisani-diyerek-kalplere-seslendi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/avrupapress.com\/main\/wp-content\/uploads\/2025\/01\/thumbnail_ATASAY-2025-REKLAM-FILMI-4.jpg\",\"articleSection\":[\"Avrupa\",\"Bel\u00e7ika\",\"D\u00fcnya\",\"Ekonomi\",\"K\u00fclt\u00fcr-Sanat\",\"Spor\",\"Tan\u0131t\u0131m\",\"T\u00fcrkiye\",\"Uncategorized\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/avrupapress.com\/main\/2025\/01\/08\/2025i-ask-yili-ilan-eden-atasay-tak-koluna-yakisani-diyerek-kalplere-seslendi\/\",\"url\":\"https:\/\/avrupapress.com\/main\/2025\/01\/08\/2025i-ask-yili-ilan-eden-atasay-tak-koluna-yakisani-diyerek-kalplere-seslendi\/\",\"name\":\"2025\u2019i a\u015fk y\u0131l\u0131 ilan eden Atasay, \u2018Tak koluna yak\u0131\u015fan\u0131\u2019 diyerek kalplere seslendi - 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