Perakende i\u015fte \u00e7al\u0131\u015fmak zordur. Vas\u0131fs\u0131z eleman olarak adland\u0131r\u0131l\u0131rs\u0131n\u0131z. Patronlara g\u00f6re
\nbiri gelir biri gider mant\u0131\u011f\u0131 i\u015fler.
\nAz elemanla \u00e7ok i\u015f yapt\u0131r\u0131lmaya \u00e7al\u0131\u015f\u0131l\u0131r. Fazla mesailer de cabas\u0131. \u00c7o\u011fu yer mesaini bile
\nvermez. Halbuki sat\u0131\u015f i\u00e7inde pazarlama i\u00e7inde en bel kemi\u011fi sat\u0131\u015f eleman\u0131d\u0131r.
\nM\u00fc\u015fteri ile birebir diyalog halindedir. Onlar\u0131n ne istedi\u011fini anlamaya \u00e7al\u0131\u015f\u0131r ona g\u00f6re
\ny\u00f6nlendirme yapar. Hatta bazen sat\u0131\u015f i\u00e7in te\u015fvik eder.
\nG\u00fcn\u00fcm\u00fczde sat\u0131\u015f elemanlar\u0131na o kadar az de\u011fer veriliyor ki. [Yeni ad\u0131 sat\u0131\u015f dan\u0131\u015fman\u0131
\nolarak de\u011fi\u015ftirilse de h\u00e2l\u00e2 ayn\u0131 mant\u0131k oldu\u011fu i\u00e7in sat\u0131\u015f eleman\u0131 diye yazd\u0131m.]Ger\u00e7ekten
\ni\u015fini seven sat\u0131\u015f elemanlar\u0131 bile kendini g\u00f6steremiyor. Kendi enerjisini ,varolu\u015funu
\n\u00e7\u00fcnk\u00fc m\u00fcd\u00fcr benim dedi\u011fim olacak diyor . Hay\u0131r\u0131 kabul etmiyor. Patron , b\u00f6lge
\nsorumlusuna ,b\u00f6lge sorumlusu, m\u00fcd\u00fcre derken emir zinciri bu \u015fekilde ast \u00fcst ili\u015fkisi
\nhalinde ilerliyor.
\nHay\u0131r demek farkl\u0131 d\u00fc\u015f\u00fcnmek bile yasak oluyor. Patron ne derse o olacak. \u0130nsanlar\u0131
\nrobotla\u015ft\u0131rmaya \u00e7al\u0131\u015fan bir kapitalist sistem var.
\nMarket sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fm\u0131\u015f biri olarak s\u00f6yl\u00fcyorum elemana zerre de\u011fer verilmiyor.
\nOndand\u0131r ki \u015fuan eleman bulam\u0131yorlar. Sebep ise ayn\u0131 yemek molan\u0131 bile k\u0131san bir
\nsistem var. Hakk\u0131n olan molay\u0131 bile kullanam\u0131yorsun .
\nGiyim sekt\u00f6r\u00fcnde de durum ayn\u0131 daha do\u011frusu hizmet sekt\u00f6r\u00fcnde olan her yer ayn\u0131
\ndiyebiliriz. M\u00fc\u015fteri her zaman hakl\u0131 kural\u0131 sayesinde m\u00fc\u015fteri senin \u00fczerinde egosunu
\ntatmin ediyor hakaret ediyor . \u0130\u015f yeri arkanda durmuyor . Hatta seni i\u015ften bile
\n\u00e7\u0131kartabiliyor.
\n1 May\u0131s i\u015f\u00e7i bayram\u0131 \u00f6zel sekt\u00f6rde \u00e7al\u0131\u015fanlara bayram m\u0131? Onlar h\u00e2l\u00e2 \u00e7al\u0131\u015f\u0131yor. Ger\u00e7i
\n\u00e7al\u0131\u015fmaktan y\u0131lm\u0131yoruz. Hatta severek yap\u0131yoruz. Sadece bize de s\u00f6z hakk\u0131 tan\u0131nsa,
\nfikirlerimiz \u00f6nemsense. \u0130nsan oldu\u011fumuzu de\u011ferli oldu\u011fumuzu hissetsek mesela. Bir
\ni\u015f\u00e7i olarak bunu istiyorum . Hak etti\u011fimize de inan\u0131yorum.
\n\u00dcst y\u00f6neticin seni sevmedi diye mobbing uygulamamal\u0131 mesela . Sana hep yetersiz
\ndeyip modunu d\u00fc\u015f\u00fcrmemeli.
\nBuna \u00e7\u00f6z\u00fcm bence \u00fcniversitelerde sat\u0131\u015f elemanl\u0131\u011f\u0131, kasiyerlik ya da mesleki liselere
\nb\u00f6l\u00fcm a\u00e7\u0131lmal\u0131. Pazarlaman\u0131n en temel unsuru olan sat\u0131\u015f elemanl\u0131\u011f\u0131 vas\u0131fs\u0131z
\ng\u00f6r\u00fclmemeli.
\nBu arada i\u015f\u00e7i s\u0131n\u0131f\u0131 geni\u015f bir mecra. Ben kendimi baz alarak bu sekt\u00f6r \u00e7al\u0131\u015fanlar\u0131n\u0131
\nyazd\u0131m. Bu yazd\u0131klar\u0131m b\u00fct\u00fcn emek\u00e7i i\u015f\u00e7iler i\u00e7in ge\u00e7erli.
\n\u0130\u015f\u00e7i Bayram\u0131m\u0131z Kutlu Olsun. Daha \u00e7ok de\u011fer g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bir d\u00f6nemin gelmesi
\ndile\u011fiyle.
\nSevgilerle.<\/p>\n
<\/p>\n
Melike \u015eazimet Kaya\u00a0 \u00a0 \/\u00a0 \u00a0 \u00a0 AVRUPAPRESS<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Perakende i\u015fte \u00e7al\u0131\u015fmak zordur. Vas\u0131fs\u0131z eleman olarak adland\u0131r\u0131l\u0131rs\u0131n\u0131z. Patronlara g\u00f6re biri gelir biri gider mant\u0131\u011f\u0131 i\u015fler. Az elemanla \u00e7ok i\u015f yapt\u0131r\u0131lmaya \u00e7al\u0131\u015f\u0131l\u0131r. Fazla mesailer de cabas\u0131. \u00c7o\u011fu yer mesaini bile vermez. Halbuki sat\u0131\u015f i\u00e7inde pazarlama i\u00e7inde en bel kemi\u011fi sat\u0131\u015f eleman\u0131d\u0131r. M\u00fc\u015fteri ile birebir diyalog halindedir. Onlar\u0131n ne istedi\u011fini anlamaya \u00e7al\u0131\u015f\u0131r ona g\u00f6re y\u00f6nlendirme yapar. […]<\/p>\n","protected":false},"author":3,"featured_media":25702,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,16,3,17,18,15,19,2,1],"tags":[],"class_list":["post-25823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avrupa","category-belcika","category-dunya","category-ekonomi","category-kultur-sanat","category-spor","category-tanitim","category-turkiye","category-uncategorized"],"yoast_head":"\n