{"id":14651,"date":"2021-03-12T20:11:16","date_gmt":"2021-03-12T20:11:16","guid":{"rendered":"http:\/\/avrupapress.com\/main\/?p=14651"},"modified":"2021-03-12T20:11:30","modified_gmt":"2021-03-12T20:11:30","slug":"e-ticarette-yeni-duzenleme","status":"publish","type":"post","link":"https:\/\/avrupapress.com\/main\/2021\/03\/12\/e-ticarette-yeni-duzenleme\/","title":{"rendered":"E-T\u0130CARETTE YEN\u0130 D\u00dcZENLEME"},"content":{"rendered":"

Yeni d\u00f6nemde e-ticaret platformlar\u0131 ve buralarda \u00fcr\u00fcn satan ma\u011fazalar \u00fczerinde s\u0131k\u0131 denetim<\/strong>
\nba\u015flat\u0131laca\u011f\u0131 \u00f6\u011frenildi. Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n taslak d\u00fczenlemesine g\u00f6re internet ve telefon yoluyla<\/strong>
\nal\u0131\u015fveri\u015fe yeni d\u00fczenlemeler geliyor. Buna g\u00f6re, m\u00fc\u015fterileri ma\u011fdur eden e-ticaret platformlar\u0131na<\/strong>
\nidari para cezalar\u0131 ve \u00e7e\u015fitli yapt\u0131r\u0131mlar uygulanacak.<\/strong><\/p>\n

E-ticareti denetim kapsam\u0131na alacak ‘\u00dcr\u00fcn G\u00fcvenli\u011fi ve Teknik D\u00fczenlemeler Kanunu’ bug\u00fcn (12
\nMart) itibar\u0131yla y\u00fcr\u00fcrl\u00fc\u011fe girdi. Kanunla, internetten \u00fcr\u00fcn satan ma\u011fazalar \u00fczerindeki denetim
\nart\u0131r\u0131lacak.
\nTicaret Bakanl\u0131\u011f\u0131\u2019n\u0131n taslak d\u00fczenlemesine g\u00f6re, uzaktan sat\u0131\u015f yapan \u00fcreticiler bir m\u00fc\u015fteri temsilcisi
\natayacak, kargolara bu temsilcinin ileti\u015fim bilgileri yaz\u0131lacak.
\nOnline sat\u0131\u015f platformlar\u0131, platformlar\u0131 \u00fczerinden sat\u0131lan \u00fcr\u00fcnlerin g\u00fcvenli olup olmad\u0131\u011f\u0131n\u0131 ara\u015ft\u0131rmakla
\ny\u00fck\u00fcml\u00fc olmayacak. \u0130nternetten sat\u0131lan sak\u0131ncal\u0131 \u00fcr\u00fcnlere eri\u015fim Bilgi Teknolojileri ve \u0130leti\u015fim Kurumu
\n(BTK) kanal\u0131yla engellenebilecek, gerekti\u011finde TV reklamlar\u0131n\u0131n durdurulmas\u0131 istenebilecek.
\nDenetleyici kurumlar, internetten sat\u0131lan \u00fcr\u00fcnleri m\u00fc\u015fteri gibi gizli \u015fekilde sat\u0131n alarak, numune elde
\nedip inceleyebilecek. \u0130nternetten vb. kanallardan sat\u0131\u015f yapan yerli yabanc\u0131 t\u00fcm platformlar, T\u00fcrk\u00e7e
\nsat\u0131\u015f ve T\u00fcrkiye\u2019deki adreslere g\u00f6nderim yapmas\u0131 halinde T\u00fcrkiye\u2019de yerle\u015fik hizmet sa\u011flay\u0131c\u0131s\u0131
\nbulundurmak zorunda olacak.
\nT\u00fcrk\u00e7e Hizmet
\n\u0130nternet ve telefon gibi uzaktan ileti\u015fim ara\u00e7lar\u0131yla sat\u0131lan t\u00fcm \u00fcr\u00fcnlere uygulanacak taslak
\nd\u00fczenleme \u015funlar\u0131 getiriyor:
\nT\u00fcrk\u00e7e hizmet, TL ile fiyatlama, TL ile \u00f6deme, T\u00fcrkiye\u2019ye i\u00e7indeki t\u00fcketicilere sevkiyat yapan b\u00fct\u00fcn
\nplatformlar d\u00fczenleme kapsam\u0131nda olacak.
\nBu kapsamdaki online sat\u0131\u015f kurulu\u015flar\u0131n\u0131n T\u00fcrkiye\u2019de kurulu i\u015fletmesi yoksa, \u00fcr\u00fcnleri elinde
\nbulunduran T\u00fcrkiye\u2019de yerle\u015fik bir hizmet sa\u011flay\u0131c\u0131s\u0131 olmas\u0131 istenecek. Bu d\u00fczenlemeden yabanc\u0131
\nonline sat\u0131\u015f \u015firketleri muaf olmayacak.
\n\u00dcr\u00fcnlerini internet veya telefonla pazarlayanlar, \u00fcr\u00fcnlerde bulunmas\u0131 gereken uyar\u0131 ve i\u015faretleri,
\ng\u00f6rseller arac\u0131l\u0131\u011f\u0131yla ilanlar\u0131na yans\u0131tacak. Telefon sat\u0131\u015flar\u0131nda bu bilgilendirmeler s\u00f6zel, yaz\u0131l\u0131
\nileti\u015fimle (e-posta vb.) yap\u0131lan sat\u0131\u015flarda ise yaz\u0131l\u0131 olarak belirtilecek.
\nPakete \u0130sim
\n\u0130nternet ya da telefondan sat\u0131\u015f yapan imalat\u00e7\u0131, bir yetkili temsilci g\u00f6revlendirecek.
\nYetkili temsilci, talep do\u011frultusunda, \u00fcr\u00fcn\u00fcn uygunlu\u011funu g\u00f6steren gerekli bilgi ve belgeleri denetim
\nkurulu\u015funa sunacak, riskli \u00fcr\u00fcn\u00fc tespit etmesi halinde bildirim yapacak.
\nTemsilcinin ismi, unvan\u0131, a\u00e7\u0131k adresi, ileti\u015fim bilgileri, \u00fcr\u00fcn\u00fcn \u00fczerinde, ambalaj\u0131nda, kolisinde veya
\ng\u00f6nderilecek belgede yer alacak.
\nElektronik ticaret ortam\u0131n\u0131 sa\u011flayan internet siteleri (Hepsi burada, Gitti gidiyor, N11 vb.), ortam\u0131
\nkullanan \u015firket veya ki\u015filer taraf\u0131ndan sa\u011flanan i\u00e7erikleri kontrol etmek, i\u00e7erikteki \u00fcr\u00fcnlerin g\u00fcvenli ve
\nteknik d\u00fczenlemesine uygun olup olmad\u0131\u011f\u0131n\u0131 ara\u015ft\u0131rmakla y\u00fck\u00fcml\u00fc tutulmayacak.
\nArac\u0131 platformlar, sat\u0131\u015fta uygunsuz bir \u00fcr\u00fcn tespit etmesi i\u00e7eri\u011fe ula\u015f\u0131m\u0131 kendi de engelleyebilecek.
\n\u0130hlalde bulunan \u015firketler, bakanl\u0131k ve yetkili kurulu\u015flar\u0131 taraf\u0131ndan, sat\u0131\u015f platformundan
\nyasaklanabilecek.<\/p>\n

Al\u0131c\u0131 Gibi Denetim
\nYetkili denetim kurulu\u015flar\u0131, telefon, e-posta veya internetle sat\u0131lan \u00fcr\u00fcnlerle ilgili denetim yapacak.
\nT\u00fcrkiye\u2019de ihlalde bulunmasa da uluslararas\u0131 platform ve veri tabanlar\u0131nda yer alan g\u00fcvensiz
\n\u00fcr\u00fcnlerin T\u00fcrkiye piyasas\u0131na sunulmas\u0131 engellenecek.
\nPiyasa denetim kurulu\u015flar\u0131, internet vb. ortamlardan sat\u0131lan \u00fcr\u00fcnlerden numune al\u0131p test
\nyapabilecek, \u015firketlerden bilgi isteyebilecek.
\nDenetim kurulu\u015flar\u0131, internette sat\u0131lan \u00fcr\u00fcnlere y\u00f6nelik test ve muayene i\u00e7in sat\u0131c\u0131 gibi sipari\u015f verip
\nal\u0131\u015fveri\u015f yapabilecek. Bu \u00fcr\u00fcnler incelenip gerekirse yasaklanacak.
\nDenetim kurumlar\u0131, internet ortam\u0131ndaki sak\u0131ncal\u0131 \u00fcr\u00fcnlerle ilgili uyar\u0131, \u00fcr\u00fcne eri\u015fim karar\u0131n\u0131n \u015firket
\ntaraf\u0131ndan uygulanmamas\u0131 halinde Bilgi Teknolojileri ve \u0130leti\u015fim Kurumu’na (BTK) ba\u015fvurup i\u00e7eri\u011fi
\nkald\u0131rtabilecek.
\nUygun olmayan bir \u00fcr\u00fcn\u00fcn televizyon veya radyo reklam\u0131yla sat\u0131lmas\u0131 halinde \u00f6nce bu i\u00e7eri\u011fin
\nkald\u0131r\u0131lmas\u0131 talep edilecek.
\nTrendler Taranacak
\n\u0130nternet vb. ortamlardan sat\u0131\u015f\u0131 denetlemek i\u00e7in, ‘Elektronik Ticaretin Piyasa G\u00f6zetimi ve Denetimi
\nMerkezi Destek ve Bilgi Sistemi’ olu\u015fturulacak, bu sistem, \u015fik\u00e2yete ba\u011fl\u0131 olmaks\u0131z\u0131n piyasayla ilgili
\nihlalleri tespit edecek.
\nYeni elektronik ticaret platformlar\u0131, elektronik ticarette moda ve trendler, internet forumlar\u0131, t\u00fcketici
\n\u015fikayetleri, gelecekte elektronik ticarette pop\u00fcler ve riskli olabilecek alanlar da sistem \u00fczerinden
\ntespit edilip izlenecek.<\/p>\n

AY\u015eENUR G\u00d6ZKESER\u00a0 \/\u00a0 AVRUPAPRESS<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Yeni d\u00f6nemde e-ticaret platformlar\u0131 ve buralarda \u00fcr\u00fcn satan ma\u011fazalar \u00fczerinde s\u0131k\u0131 denetim ba\u015flat\u0131laca\u011f\u0131 \u00f6\u011frenildi. Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n taslak d\u00fczenlemesine g\u00f6re internet ve telefon yoluyla al\u0131\u015fveri\u015fe yeni d\u00fczenlemeler geliyor. Buna g\u00f6re, m\u00fc\u015fterileri ma\u011fdur eden e-ticaret platformlar\u0131na idari para cezalar\u0131 ve \u00e7e\u015fitli yapt\u0131r\u0131mlar uygulanacak. E-ticareti denetim kapsam\u0131na alacak ‘\u00dcr\u00fcn G\u00fcvenli\u011fi ve Teknik D\u00fczenlemeler Kanunu’ bug\u00fcn (12 Mart) itibar\u0131yla […]<\/p>\n","protected":false},"author":3,"featured_media":14312,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,16,3,17,18,19,2],"tags":[6187,6334,6406],"class_list":["post-14651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avrupa","category-belcika","category-dunya","category-ekonomi","category-kultur-sanat","category-tanitim","category-turkiye","tag-aysenurgozkeser","tag-eticaret","tag-eticaretteyeniduzenleme"],"yoast_head":"\nE-T\u0130CARETTE YEN\u0130 D\u00dcZENLEME - AvrupaPress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avrupapress.com\/2021\/03\/12\/e-ticarette-yeni-duzenleme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-T\u0130CARETTE YEN\u0130 D\u00dcZENLEME - AvrupaPress\" \/>\n<meta property=\"og:description\" content=\"Yeni d\u00f6nemde e-ticaret platformlar\u0131 ve buralarda \u00fcr\u00fcn satan ma\u011fazalar \u00fczerinde s\u0131k\u0131 denetim ba\u015flat\u0131laca\u011f\u0131 \u00f6\u011frenildi. Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n taslak d\u00fczenlemesine g\u00f6re internet ve telefon yoluyla al\u0131\u015fveri\u015fe yeni d\u00fczenlemeler geliyor. Buna g\u00f6re, m\u00fc\u015fterileri ma\u011fdur eden e-ticaret platformlar\u0131na idari para cezalar\u0131 ve \u00e7e\u015fitli yapt\u0131r\u0131mlar uygulanacak. 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